Corporate Karma: Moving Forward by Giving Back
Corporate culture, simply stated, is “the way we do things around here.” This simple idea has the power to paralyze companies, stall their ability to get where they want to be or propel them to new heights.
Corporate philanthropy can unleash the potential of organizations by energizing employees, improving loyalty and retention, enhancing personal satisfaction and establishing trust.

In this presentation, Peggie Pelosi establishes the case for corporate philanthropy, shares strategies for creating the right match, and lays out what it takes to create action plans that deliver meaningful results.
Peggie uses case studies to highlight strategies for success with examples from the field including her work in the US and Canada as well as Africa, Guatemala, El Salvador, Romania and the Ukraine.

The Emotional Profit Center™
While companies are aware of the importance of communicating their social responsibility to external audiences, they often overlook their most important target —their very own employees. In order to maximize a company’s social contributions, there must be a plan to leverage the company’s philanthropy strategy to create more inspirational workplaces. The right internal communications strategy will galvanize employees around a powerful social issue that reflects the company’s values. Do your employees know about your corporate philanthropy partners? Are these messages coming from the right source? Are there opportunities for employees to roll up their sleeves and pitch in? Would your employees be willing to make a contribution—either by participating in an event, offering their skills or making a donation, to the company’s cause? Peggie Pelosi leads you through the key steps to ensure that your corporate philanthropy initiatives create a positive corporate culture, including:

• Creating leadership driven philanthropy
• Connecting the company in a focused way to a relevant cause
• Creating employee engagement opportunities including events, hands on support and contributions
• Reaching employees at every level, regardless of location and language using existing internal communications tools
• Measuring results and effectiveness for your company and the cause you’re supporting

Workshop: Creating an Emotional Profit Center™
This workshop, designed for business leaders and their teams, walks through the ORENDA Process™ (see above) for creating an Emotional Profit Center™. Participants have the opportunity to collaborate and develop the blueprint for their corporate philanthropy program, with the benefit of a professional facilitator to coach them through the process.

Can’t Buy me Love: The Evolution of the Workforce
Young workers are no longer lured to companies by the promise of Foosball and free Coke. As competition for new talent heats up, companies are learning that speaking to young peoples’ core beliefs and values provides a powerful edge.

The right corporate philanthropy strategy responds to the needs of young people by helping them see the ‘higher purpose” of their work beyond a paycheck. The latest research indicates that the new crop of talent expects corporations to play a role that was formerly the domain of governments, schools, and civic organizations.
In this presentation Peggie Pelosi focuses on the factors and forces that have created a new values paradigm in the workplace and provides a step-by-step plan for how to create corporate philanthropy programs that win the attention, commitment and loyalty of today’s employees. Peggie will highlight the importance of corporate philanthropy to create values based companies and will give real world examples of companies who are doing it right, and speaking to a new world of employees in a whole new way.