Charity “at Work”
The evolving world of corporate social responsibility is becoming strategic. As business is looking for social strategies, we’re discovering that giving programs that engage employees and allow them to link arms and give collectively are resulting in the emergence of the Emotional Profit Center™ in the workplace. Employees are becoming inspired to give, confident that their contributions are making a difference and replacing and avoiding depression and apathy with compassion and hope. They are feeling a connection to their workplace that salary and benefit packages alone cannot provide. Inspiring charities can provide a unique opportunity for business to create an Emotional Profit Center™ around an issue relevant to their business purpose.
While business leaders are aware of the value of employee engagement in their corporate philanthropy, few have the experience or expertise to design and implement meaningful programs that come to life in the workplace.
By providing corporate donors a blueprint for developing a culture that connects people to a cause beyond the bottom line of the companies they work for, an opportunity exists for Charities to further their objectives and allow thousands of employees to help.
As business leaders are introduced to the cause and encouraged to donate, a unique opportunity exists to both leverage the partnership through the integration of a sustainable employee engagement program, and provide back to the corporate partner a unique value proposition.
ORENDA has created a system for teaching charities how to create an Emotional Profit Center™ for their corporate donors, through the integration of an employee engagement program. By working in partnership with ORENDA, non-profits are able to develop the expertise to implement a Charity “at Work” program for all existing and future corporate partnerships.
The Charity “at work” program will:
- Produce effective tools to attract and approach existing and potential corporate partners
- Offer valuable insight into the needs and expectations of corporate partners
- Teach business development techniques to attract new corporate partners
- Engage both current and potential corporate partners in spreading your message
- Provide opportunities to build meaningful and trusting relationships with current and potential corporate donors
- Create a competitive advantage over other charities looking for the same corporate donations
- Extend the visibility of the cause throughout the employee base and communities of corporate partners
- Increase the longevity of corporate partnerships
- Increase funding through employee contribution programs
The ORENDA Certification™
The ORENDA Certification program teaches our non-profit clients how to create an Emotional Profit Center™ for their corporate donors, resulting in the ability to:
- Attract new corporate funding
- Increase funding from existing corporate donors
- Create long-term re-occurring funding from corporate donors
Corporate philanthropy has provided a foundation for much of the social and humanitarian outreach that inspired non-profit organizations are committed to and working on. But corporate philanthropy is changing. As business is becoming more strategic in the approach to giving, our non-profit clients are looking to show up “in partnership” with their corporate donors. They need to become “corporate ready”.
Strong strategic corporate philanthropy programs must be fully embedded into an organization. Enthusiasm must be established, opportunities for engagement identified, and internal leadership galvanized. Done right, these partnerships last years and evolve over time.
ORENDA has created a system for teaching non-profits how to create an Emotional Profit Center™ for their corporate donors, through the integration of an employee engagement program. By working in partnership with ORENDA, non-profits are able to develop the expertise to implement a charity “at Work” program for all existing and future corporate partnerships.
ORENDA Certification™ is acknowledgement that a non-profit is able to partner with a corporation to create an Emotional Profit Center™. It involves a series of workshops over time, which provide a non-profit organization with the following :
- A strategic corporate value proposition, including the development of the employee engagement offering
- A custom designed presentation for existing and potential corporate donors
- Coaching on effective presentation execution skills
- A business development strategy
- A blueprint for creating the Emotional Profit Center™ for existing and potential corporate donors
ORENDA Certification™, when applied, results in inspiring corporate-cause partnerships and dramatically increased long term funding for our non-profit clients. For more information contact us: info@orendaconnections.com |
