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The Glossary

• Corporate Social Responsibility (CSR)

A company’s obligation to be accountable to all of its stakeholders in all its operations and activities with the aim of achieving sustainable development not only in the economical dimension but also in the social and environmental dimensions.
The Center of Corporate Citizenship at Boston College

 

• Sustainable Development 

Meeting the needs of the present without compromising the ability of future generations to meet their own needs.

Bruntland Commission

 

• Strategic Corporate Philanthropy 

Effective corporate giving programs that provide money, capabilities and partnerships to charitable causes in ways that also add value to the business.
ORENDA Connections

 

• The Emotional Profit Center 

The sweetspot where corporate social responsibility meets corporate strategy- where financial interests coincide with environmental, philanthropic and social interests through stakeholder engagement.

ORENDA Connections
 
 
     
 

“I was particularly impressed with the energy and passion Peggie put into our partnership with Children’s Hunger Fund.  This endeavor captured the hearts and minds of the Usana family world-wide. It enriched our culture and working environment, attracted and retained customers, supported growth in sales and ultimately contributed to the significant rise in the economic value of the corporation.”