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Why We Do It

At ORENDA, we do what we do because a majority of corporations are not tapping into the true business and social value of their CSR efforts. Whether a company allocates $1,000 or $10,000,000 to its social and/or environmental programs, we believe they should be positioned to capture all of the benefits strategic CSR has to offer.

“When corporations support the right causes in the right ways – when they get the where and the how right – they set in motion a virtuous cycle…both the corporations and the causes they support reap the benefits.”

Michael E. Porter and Mark Kramer..
Harvard Business Review – December 2002

When employees, customers, and other key stakeholders are given the opportunity to get engaged with an organization by linking arms and making a difference together, they become inspired. A Strategic CSR program can help an organization create a sustainable competitive advantage while significantly improving their social and financial performance-Strategic CSR will:

  • energize employees through trust and loyalty
  • improve the opportunity to attract and retain great talent
  • improve cross-functional communication and collaboration
  • increase productivity  
  • increase customer loyalty and satisfaction
 
 
     
 

“I was particularly impressed with the energy and passion Peggie put into our partnership with Children’s Hunger Fund.  This endeavor captured the hearts and minds of the Usana family world-wide. It enriched our culture and working environment, attracted and retained customers, supported growth in sales and ultimately contributed to the significant rise in the economic value of the corporation.”